Evaluation

Choosing boxing as my what is good was a tough subject to choose. I knew boxing would get heavily criticised for causing brain damage and being a thuggish sport. Because of this my presentation was mainly on why boxing isn't bad rather then on why boxing is good. I focussed too much on boxing not being a cause of brain damage and showing the precautions in place rather then stating why i thought boxing was good. I missed all the valid points of boxing creating confidence and quick reactions, self defence etc. In future i need to make sure i focus on the brief rather then going off onto my own thing.

My research was ok for the presentation, i could have asked more boxers their points of view also my secondary research was very limited to the internet. I did get some images of some dvd's focussing on boxing but on the whole i found it hard to find different types of secondary research. Maybe this was because of the subject matter or just because i wasn't looking in the right places, in future i will have to dig deeper to find more useful research.

After the presentation i focussed on boxing being good because it's an anger outlet. I began by drawing a few different ideas then i focussed on packaging for boxing gloves. I had this idea of having an angry face with a short statement of the front of the packaging, it was only till i'd developed this and done a mock up that i realised how awful it was. It didn't communicate well, it wasn't well thought out and it didn't look good.

I needed a new, different approach that would stand out from other boxing brands. I ended up looking at character design, which is definetely not a way other boxing brands sell their product. This idea worked much better, i drew a lot and tried a lot of mock ups to see what characters were working. However my problem was that i was spending way too much time drawing and developing the character and not leaving time for the rest of my packaging, layout, type, colour etc.

When i first tried a mock up of the back of my packaging with my character, and my first layout etc it was dreadful. The character and the rest of the content just didn't go together. My layout had a soft approach to it, it wasn't eye catching, aggressive, exciting, it was boring and dull while my character was aggressive and 'in your face'. I needed to rethink my tone of voice for the packaging to work with the character. At this point i focussed on my layout and font and made sure it clearly ties in with the tone of voice, aggression, angry etc.

My leaflet went through a similar problem but even worse. I began developing my leaflet using a completely different character which didn't work at all, it didn't tie in with the packaging. I had to start drawing again, i began drawing the character from the packaging for the leaflet. Again I also had the same problem with the layout. However this became easier once i'd completed the layout on the packaging.

I realised that i had too much information to fit in a leaflet, a poster would be more appropriate, not only to fit all the information into without looking cramped but it would be more functional as a poster because that way it could be pinned up for reference when boxing rather then trying to look through a leaflet with boxing gloves on. My finished poster works well and clearly ties in with the packaging.

I stuck to two spot colours throughout everything i produced which im glad happy with. I think it's all that's necessary my work communicates well without needing any more colours. This way print production will be cheaper by only needing two spot colours.

I should have given more time to looking at paper stocks, i rushed this and in the end needed the advice from printers, next time i will give the production more thought then i have done. Next time i will constantly refer to my tone of voice so i don't end up drifting away from my intentions, I will also refer more to the brief to again make sure i don't drift away from what i should be focussing on.

Some more images of my final products. I think the poster and the packaging look great together, the link between them is easily visible and i think they make each other work well.

I screen printed this to show my consideration into the layout, Although the packaging is much more ragged and has more of an aggressive layout i thought it would be best to make sure my poster is laid out in a way so its easily readable and understandable. The package is more aggressive and the layouts more fun to lead customers to it and make them want to buy it. After that i need to make sure the customer knows how to use the equipment he/she has bought hence the more structured layout.

Heres my flyer which has converted into a poster. Im loving this compared to my last idea especially my first design for a flyer eek. This ties in much better with the packaging, its functional as a poster and i think the information is laid out in a clear way to understand.

Above shows some information i found of a couple of websites dealing with stock for posters.

Heres some early developments of my flyer. I decided to change the character from before to my character on the packaging to make sure they link correctly. As you can see ive to change the font and change the layout to something that fits in with the layout of the packaging. Im considering changing the flyer idea to something larger, a poster. This way i can obviously put more information in their and make it more functional because it can be a poster in your gym or bedroom wall etc. Rather then keeping it as a flyer which will most likely be disgarded.

Heres my final developed packaging. I changed the front character to clearly match the character on the front. I decided that its important have the same fonts colour and character throughout all aspects of this product to ensure everything links properly rather then appearing to be separte pieces of work. I designed the character to have his mouth open to show the boxing gloves as though hes eatten them. My project is all about getting your anger/stress out, and boxing being an anger outlet. So to get your anger out you have to get the gloves out of the angry character. Its basically a metaphor for the anger outlet and im fairly happy with it.

Heres how ive started to develop the back of my packaging. This is much more aggressive and striking with a bold font which ties into the tone of the design. Ive chosen to get rid of the logo and instead name it 'fighter' which to me suggests warrior etc which hopefully will help promote my packaging. However the layout still needs working on to make sure i highlight the most important information and make it readable.

So heres my first idea for the back of my packaging. Ive soon realised that ive been worrying too much about the character rather then making sure i get the tone of the layout and type right. The type i picked (verdana) doesnt say the same thing that the image does, they dont go together. The image is playful but very aggressive, and the colour helps highlight the aggression by being an angry red. I need to change the layout so its much more striking and 'in you face'.

Heres the flyer so far. Im rather happy with it, what i have to remember is that not everyone knows how to box so i had to make sure that part of my product had a flyer or something which informs the customer how to use the product. I think i need to play with the colour of the substrate rather then printing pantone red across the whole substrate. Im happy with the cover of the flyer. I changed the kerning so the letters in 'let the monster in you' are closer together but the word 'out' have been moved further away to highlight it breaking out.

So picking a font is quite hard, i half wanted to pick something really out there to emphasize my charaters but i didnt think it would be legible and work. The above fonts are all point size, when i look at them its verdana that stands out to me, its not incredibly chunky but is legible and readable which is what i need for the flyer in bulks of text. San serif definetely wouldnt be appropiate, being too formal for this project.

So heres a mock up of my new idea. im much happier with it. When we look at boxing brands and advertising theres nothing on the market that comes close to this. This boxing product stands out, its different and its fun. I might change the mouth so its wide open reaching from the bottom to the top just below the eyes. This way it'll appear as though the product (gloves and wraps) are coming out of his mouth.

So realising my project was quickly going down hill i decided to have a smoothie at my girlfriends. The smoothie i had was smoothie innocent, i was looking at the packaging of it, its extremely playful and on the front it has a very simple character thats made innocent by having a halo above it. It was this moment that it clicked that my packaging could be a character. So after my smoothie i began drawing as can be seen above. Ive decided to make my package a character. This plays with the form and shape of the packaging unlike my previous idea. The package can clearly be divided into a mouth at the bottom and the rest of the facial features higher up, as you can see in my drawings. My project is all about gettin out your stress and anger through boxing so it seems appropiate to have a fun character to promote my product.

So heres what i have so far. The colour of the type is actually the colour of the substrate so only two colours is being used here on the photo. Now that ive got a mock up of what it would look like i dont partically think its working. I think its very cheesy and doesnt stand out overall. It has no relationship with the packaging. So overall im not happy with it. I do think i got the photo to a good point where it clearly stands out and has some depth so hopfully i'll keep this in my next idea.