Above are the boards which we will be sent to YCN. First board is intended on grabbing the viewers attention. Second board showing the ideas and third board putting it into context.

Above are mock ups of how the work would appear in magazines. Seeing it like this i think it works great. Personally am quite chuffed with the collab work

Rather then the Beatles crawling on the guitar for the album Beatles for sale we thought the above is a stronger idea and also has a direct reference to the album Abbey road which has the Beatles crossing a zebra crossing on the album cover. Boysie as the better illustrator mocked up the magazine ad and i did the layout.

Unfortunetely we've run out of time to produce magazine ads for each decade from 1940's. Instead we'd like to show our best ideas the best we can. Above are are couple of ideas for Radiohead - Everything in its right place. However these ideas aren't as strong as the ones we already have. It seems pointless putting a crap idea onto our delivery boards, it'll bring down the rest of the work. So instead we're going to show out strong ideas best we can.

Tried different tag lines to try capture the idea a little more. Not sure if they're necessary or not. The photos tell the idea by themselves. However might be necessary to write the song and band its visually showing just to make sure people 'get' it.

I wasn't sure how much information should be put onto the ads regarding the british music experience. However after talking with boysie we decided simplicity is best, by having direction to the website would be enough rather then address ect. If people like what they see they will go on the website where the rest of the information is.

I've been playing with difference layout ideas, all very simple because we don't want the type to be taking the attention from the key element, the photo. Simple layouts that look quite smart, think they work. I think the box with some opacity works best because it takes away less attention then the solid white box.

After the photo shoot and picking the right photos for the magazine adverts with boysie i started looking at different typefaces which would work. It was decided that sans seif would fit the tone of voice. The type wasnt to dominate the page. The photo is the key element, the type is to inform on the British Music Experience once the audiences attention has been grabbed.

We took a massive 148 photos in, i picked some of the best and most amusing to show on here. Was probably the funniest photo shoot ever. Some of the shots look great i think they really show humour that people reading magazines like NME, Kerrang would love to engage with. Rather then having posters in tube stations and such we think it'd be better that they are advertisements on separate pages in music magazines. This narrows the target audience down to people that read these magazines, these kinds of people are young, 14 year olds to 30's. So the humour we wanted from the photoshoot wanted to be quite crude and fun, which i think we've managed. Even though bands like pink floyd which we are advertising is a band of an older generation we thought we'd still try sell them to a younger audience which is where the challenge is and again means we have to do it in a light hearted fun way.

Me and boysie had a good chat about the songs we'd visually show and finally managed to pick 7. I found the research and narrowed down the choices for the 40's, 50's, 60's and 70's and boysie did the rest of the decades to now. Above are ideas of how to show the picked songs in photos.

Heres some ideas of what we could do for the photos. These were shown in a crit and it was decided that rather then having songs in the poster it should be one defining song that we visually show. People were too confused by the ideas, too much happening in the picture. The songs we pick for each era will have to be well thought out so as many people as possible will recognise it.

Trying to narrow down the vast amounts of bands and songs found to a few which are the key songs of each decade. Rather then trying to make one picture show 20 years of music we've changed it to a poster for each decade.

After alllll this research to produce a type based poster we've had a change of heart! Rather then trying to string a list of famous songs and albums to read something we've decided to make this into an image. So the complete opposite from being type to image based. We feel this will visually be much more engaging, fun and humerous. So the research hasn't gone to complete waste because we still need to pick the songs we'll try and visually show through photography.

So as i did for 1945-60 im now getting the key bands, albums and songs from the 60's to the 80's. My partner boysie is doing the same but for the 80's onwards. Again the research is key into making the idea work, if people dont recognise the songs and such on the poster then the idea is lost.

Below is my selected research from the years 1945-1950 the bands, albums and songs, that are british, used in the British Music Experience and what people remember best. Above shows my attempts of piecing the songs and albums together from any band or year in my era to make a funny or unusual sentence that could be used on the poster to grab someones attention. However whether this is working is very arguable. Im worried people wont be bothered to read the poster and if so, they wont see the unusual interesting side of it, instead they just wont understand it and think its weird. Its key that they can take something out of the sentence and say i remember that being a song in the 40's etc. Then we have there attention and can say something about the british music experience and promote it at this point. Type will be key to the posters looking visually great but also picking up on the era and promoting it.

We've decided on an idea which is to have a series of type based posters which quote song names or lyrics of albums from specific eras, we will pick the most well known ones of possible from each era so people can recognise them, remember them and hopefully want to relive them. This will require a lot of research into music, making sure we're checking the charts from different years to get the most memorable songs and artists which people will remember.