The subject of my project being youth vs age i thought it could be interesting if i could reflect this in the stock i use. Starting playing with actual wall paper and printing onto it. I do like how the ink looks on the textured paper reflecting on the texture of the mans hands in the photos. However although the feel of the paper is engaging and interesting the text loses it's readability. Not only this but to produce this kind of packaging would be very costly with the cost of the wall paper and then have to stick this to card since by itself it isnt stiff enough o old shoes.

I've decided to print my booklet onto Satin paper which is semi-gloss paper. I didn't want the booklet to be too 'shiny' as i think this doesn't suit the photo's but i don't want the paper to rip too easily as matt paper would. I also want the booklet to have a smart finished look to it which i think satin paper has hence using this stock.

The actual products are listed below so thinking of a simple title and image to show that these shoes aren't just for sportsmen or younger generations but for comfort, pleasure and the elderly.
Lonsdale already have a well formed website and the company sell a lot of diffferent products as well as footwear. Therefore i don't want to re-design there website when it's already working, instead i propose advertising the products under 'youth vs age' on there home page and having a direct link to their foot wear products.

I've slightly changed the front cover by having foot prints leading of the page, im hoping this makes it a little clearer that i'm promoting trainers. I don't want to change it too much because i think its working with the strong image of an old hand lifting weights. I believe that the image and strap line youth vs age will draw people in to pick it up and read it. It's interesting and eye engaging to the elderly in my opinion. I like the relationship between positive and negative space, i think i could easily over crowd the design with too many splatters and things happening, simplicity works better in my opinion hence straight forward type and image booklet.

I've now changed the leading slightly larger to make sure each line has more space and is clear to readers. Also changed little things to try help make the text more readable for example words that were running on two lines now have been brought down.

Just had a crit which was rather useful. I made sure i asked about which typeface i should use, the feedback i got was to use the serif font, cochin. It has a traditional look to it which older generations would understand and be able to read more clearly. I need to play with the leading and point size to ensure maximum readability.

I need to play with the packaging more, playing with different formats, i need to make sure its clear that its shoes that are being sold, slightly unclear but then again its a clear shoe box format which explains itself in some respects.

I quite like the above lid, clear, in your face, and i think its enough to grab the viewers interest.
Here i have the image under the packaging, not sure if this works, i feel like its a waste with it being underneath. Its a strong image that would work on top as an eye engaging visual.


I think this is a really strong image but i aren't sure if it works, people may get confused when they see this, its not clear whats being sold.
Tried having 'Lonsdale' not only on the bottom but leading round the sides, but this might be misleading and confusing when the packaging is laid flat and only the side is seen.