Wednesday, 8 December 2010




PLaying with the promotion of the typefaces, im only taking forward, electronics and engineering as these are by far the strongest.
I've spread a couple of the lines out so it doesnt look so cramped, also increased leading to help readability.

To connote 'im so fast' ive reduced the kerning massively so the text is read, faster. Simple but effective. Also used a fairly slick serif typeface having it in italic to highlight again what it's saying.


Here there's a good mixture of serif and sans serif typefaces where appropriate which works well when reading it allowed. First line is very blunt in its narrow, to the point, upper case, typeface. It then goes into serif type which allows you to read it less bluntly until we get to the crucial point that ' i beat people up' which is where we hit the reality of Ali's job, so its appropriately in a uppercase bold font.
Above playing with typefaces to see what suits each word most. A curly serif font seems right for birds fly as this is graceful.
Again im trying to sort out the order i want the text to have on the poster. thinking about what i want highlighting and not highlighting.
Changed the word bee to a bold sans serif font ensuring each letter has plenty of kerning so the word is read for longer. Rather then having it with a bigger pt size and being too present.

I thought a grainy typeface for the word bee would be effective but i in fact think it derives from the rest of the sentence. The word needs to be fairly intense and bold but i think how it is, is too far.

Below is my first attempt at my next Ali poster. Above i've changed the sans serif typeface to serif for the word 'float'. I've done this so it has a more graceful feel to it which is what it should be said like