Before our first crit on this brief we thought it would be a good idea to make sure we have our concept spot on, our design direction, target audience and tone of voice right. As well as this we noted down some ideas that are starting to be thought of.

The crit didnt go too bad, the main point was to ensure that whatever we do we target our audience correctly. With this brief being british music since 1945 thats a huge audience. Such a wide range of people listen to music. It arises a lot of questions like, are we targetting people who already listen to music? are we wanting to educate people? are we going to simply promote the company and not music? are we going to pick one era and target one audience?

Its very difficult. The way we've approached it is to try target everyone, that knows something about music and we will try make them want to know more. a big challenge.