Going back to the website design I've extended the design outside of 'the box' so its spread across onto other tabs. Done this to ensure it is the centre of attention on the page. I thought the image of the man with head phones is one of the strongest i've taken hence using it in this again since i've used images through all my design because i think its the strongest part of my design carrying the most interest.

So on the Lonsdale website when searching for footwear this is the page which will appear advertising Lonsdale footwear for everyone of all ages. Alongside this i have the advertisement on the homepage promoting the Youth vs Age campaign.