The dry content of screws and bolts and the bold grid with the plain type only meant one thing, a dull greyish stock. Which works brilliantly, simple sugar paper really finishes off this brief and to be honest im dead happy withit. I think the whole thing works well. Whats nice is that ive kept the margins very wide which gives the intensly packed grid space to breathe on the page and has a more welcoming effect. If the margins werent there and say it was only 2mm the page wouldnt be approachable at all.



I thought it would be appropriate to foil the front and back cover of my screw catalogue in silver. Clearly this connotes screws and it works well. What works better is that the foil is only partially printed onto the black ink which gives the cover a rusty look which works brilliantly with the geometric shapes and contemporary feel the cover has. I think if i had foiled it and there wasnt the black it wouldnt actually be as visually interesting as it currently is.

As the rest of the pages, the contents keeps to the same grid which keeps it in tone with the rest of the work.

These pages are final pages of my catalogue. This brief has come a long way, again i am finally very happy with the images which deal with shape and form rather then looking illustrative. There is a clear sense of grid by having the text justified it boldly shows the rectangles of the grid. Using the images cleverly im able to enhance this but also been able to have a relationship with the text. By having the screws and bolts inserting into the text it is as though they are being screwed into the text which i think is an interesting play with type and image in this brief.

The little details on these pages really finish off the design. How the page numbers and the type on the top of the page are in line with the vertical lines of the grid gives them a sense of place. Rather then them just being anyway they have a place that works well.

The strict rules of ensuring the type and image are within a given grid, also by keeping strict to the grid it has a continuence throughout of looking in tone and just 'good'.

Again printed off pages to analyse readability and see how it looks off screen. Overall think its working much better. Next stage is to start looking at stocks and colour!

Ive applied my idea of making the screws solid colours which i think works brilliantly compared to the other images. Looks much more interesting. Also rather then having images on the page and text on the page ive begun to play with how the two may correspond and interlink.
Within the grid ive begun looking at scale of the images to see how i can make the page more engaging. I need to play with the images, maybe changing them from lineal images to solid colours.
I've increased both leading and the kerning on the above page which always the eye to fly over the words a little easier ive found. However as a piece of design i don't think its working, i need to re look at the images which are fully bland currently. I do like the grid that im using as i think it gives a good sense of order.
Printed above two pages off to analyse their readability and simply how visually interesting they are.

Above is what i have so far for a double page spread.
Changed the leading over all to give the bulk of text a little more clarity, also uses the space more efficiently.
Fractually changed the leading to separate the paragraphs.
I like the TW cen typeface with the bulk of text however i don't think it works with the headers. Ive changed this to Century gothic. To change the subtitles of each screw ive put it in italic which i think works nicely

Above and below ive been trying different typefaces to see what may work with the composition. Quite simply none of them are working.



Although i think the type and the illustrations work on some level they don't work with the grid and layout of the page. Its becoming apparent that a contemporary looking layout simply can't work with a serif font.
Decided the below typeface needs scraping, i need a new tone of voice to make this work. Above ive completely changed to a serif font that has a similar tone to the illustrations.

Printing of pages then seeing how i can make them more interesting by drawing on the screws in the same tone as before.

Above im playing with layout using different grids.

Since the illustrations arent working ive started drawing out how i could grid out the pages with bulks of text. Also looking at the format of the page which im thinking of making bigger and having it square. This is mainly so its not an A format and on the whole becomes more interesting.

Sent Laura some examples of different typefaces that are clear, very legible and/or targetted at pupils having a handwritten theme. Laura chose century gothic. I also sent different patterned effects and Laura also chose the one that can be seen below.




I've now applied the design decisions to all the labels and have sent them back to laura to confirm whether she wants anything changing otherwise they can go straight to print.