EvaluationAll in all im rather pleased with the work i produced in this module. My idents work well together as a theme and the packaging ties in well with the content of the dvd. I think the simplicity of my idents work well. My first storyboards were trying to show more of a story then give a taster of whats to come. I was being too ambitious which i quickly found out with my first attempts on after effects. At this point i knew i had to do some research, see how other idents work and what tone of voice i want to give in my work. Looking at black and white photography and cinematics like sin city became key. I wanted my tone of voice to be cold, dark, sinister, and mysterious and i think my photography met this.
In a crit some people critised my photography saying the setting wasnt correct. I was told to look at malls and more public places but this wouldnt fit in with my tone of voice. Somewhere public would be half as scary as in woods, i tried to put this into context by looking at how blair witch creates suspense. The key thing to blair witch is that we never see the 'villain' which became an important part to my photography. Although in my idents the viewer can see the outline of the zombies you cant actually see their face. This makes the viewer want to watch more, it keeps you on edge.
I should have looked further into the use of lighting, i think this helped bring across my tone of voice in my idents but i could have pushed it further, lack of research in this area was my problem, im sure i could of used lighting as a more effective tool in my work. In some parts in the idents it needs making smoother and just slight touches here and there to make the work visually more appealing.
I didnt want to use music at any point in my idents, i wanted it to have a raw quality making the viewer more drawn into the ident. Again like the lighting the audio ive used in places need tweaking, i needed to utilise the audio to really make the idents tense and draw the audiences attention in. Looking at horror movies i found that all tense seens dont put music to them, just subtly use sounds to their advantage in creating suspense, which is what i tried to work with.
Another point to my photography is that in most of my idents the viewer was the victim, again to try make the viewer a part of the ident, making them more tense.
Lack of organisation meant that the packaging was rather rushed however it ties in with the idents and dvd and gives a feel for whats to come in the idents. Simple but i think effective. I should have researched it if id given myself the time i would have done and would of probably produced something more interesting then the simple dvd case.
The actual dvd interface again ties in with the idents. I wish id left more time for the dvd as i would have created some kind of motion for each menu rather then just the first. I like the simple face that i used a different photo for the first menu rather then the other menus where i took photos from the idents, however this works in letting the viewer catch a glimpse of whats to come. Looking back i should probably tried using the same manipulated style of arial that id used for the idents, however i do quite like the simple black and white images the dvd interface has.
All in all its time managment that restrained me in areas such as research and packaging. In future i have to plan my time better rather then getting too wrapped into one thing ( the idents).
Looking at the British music experiences website its opened up how much this company has to other. We have to consider what we need to show on posters and booklets for example contact details, directions, what they actually offer, prices for tickets. All this information is vital in our designs, it must be included.
In a session we had to pick the brief we'd most like to do and the one we'd hate to do. We then had to re write them to make them as appealing as possible. This didnt change our minds though, the brief we want to do is the British music experience which is all about promoting and educating people on british music, its culture, trends and themes.
Heres my modifications above. Made the point size smaller on the bulk of text so it doesnt look too unprofessional. Also included another image just to help make it look more interesing. And ive included a little touch on the bottom of the logos that are usually seen on the backs of dvds.
As you can see ive put the type onto the image. Kept the same font and manipulated it in the same way. It fits in ok but could do with changing slightly.
Think the above menus work well, type is clear layouts simple and navigating around my dvd will be simple which fits in nicely with the work. To highlight them when clicking on them there will be a simply line beneath the type to show you what your selecting, when pressed then it'll will change to red, just to give a little taster of the red thats within the idents.
Ive changed my schematic, rather then having research on my dvd im simply going to keep it all on my blog. The way i see it is the dvd is mine and my work, references to other work are on my blog so it doesnt look like im taking ownership of anything else but my own work on my dvd. I'll reference my blogs either on the actual dvd or the packaging.
Heres my original schematic of how id like my dvd to work. I want to keep it rather simple, don't want viewers to get lost or bored. If more is wanting to be seen then i can simply reference my blogs as everything will be on their anyway. The main points are storyboards, development and obviously the final pieces of work.
