As a team we identified problems, what we intend to do and what we will produce.

Problems.

1. People need educating on british music, made aware of it.

2. Music is a huge subject to tackle. Needs breaking down.

3. Havent heard of the 'British music experience' as a company.

4. Targetting such a large target audience from children to pensioners is a massive challenge.

5. Deciding on a media to communicate our message.concept.

We intend to educate people on british music and make them aware of the British music experience and what they have to offer.

Our audience is everyone thats interested in music, of all ages.

In order to achieve this we will be produce posters, press ads, booklets.

The printing method would most probably be through Lytho

(all the above may change but this is our starting point).