Above and below we can see how ive taken or left the shapes around the photo. I think this is working better without the shape around the photo. Instead its giving a sense of hierarchy in that the bulky text is seen first, then the photo, then the bulk of text. Which is correct. The bold text carries the important message and therefore wants to be highlighted. Feeling happier about this, i think its working better.

Ive started to bring in bulk of text which i don't really know yet how to lay it out. However i do like how it doesnt take over the page but the bold text and photo are still the main point of the page.
Above ive found a typeface called 'Dinova' which i think is working well. When typing it out the leading and kerning varies between characters. At the same time it is san serif and bold which is what i was after. It seems to have the impact i want but also a child like play feel to it (if that makes sense).

To give more impact to important words im playing with shape that can go around the type in the same way i have been doing with the photos. This brings urgency and attention to it which i think is important.