The actual products are listed below so thinking of a simple title and image to show that these shoes aren't just for sportsmen or younger generations but for comfort, pleasure and the elderly.
Lonsdale already have a well formed website and the company sell a lot of diffferent products as well as footwear. Therefore i don't want to re-design there website when it's already working, instead i propose advertising the products under 'youth vs age' on there home page and having a direct link to their foot wear products.