Just had a crit which was rather useful. I made sure i asked about which typeface i should use, the feedback i got was to use the serif font, cochin. It has a traditional look to it which older generations would understand and be able to read more clearly. I need to play with the leading and point size to ensure maximum readability.

I need to play with the packaging more, playing with different formats, i need to make sure its clear that its shoes that are being sold, slightly unclear but then again its a clear shoe box format which explains itself in some respects.