I've slightly changed the front cover by having foot prints leading of the page, im hoping this makes it a little clearer that i'm promoting trainers. I don't want to change it too much because i think its working with the strong image of an old hand lifting weights. I believe that the image and strap line youth vs age will draw people in to pick it up and read it. It's interesting and eye engaging to the elderly in my opinion. I like the relationship between positive and negative space, i think i could easily over crowd the design with too many splatters and things happening, simplicity works better in my opinion hence straight forward type and image booklet.