Above are different layouts for the type id like to incorporate into my idents. The highlighted red ones are the ones which i'll be using. Im happy with the type ive used. I think the way i've manipulated it gives it an edge, like normality has become destroyed which films like 28 days later conveys. How the world has been ruined, which is reflected in the type by using a standard, run of the mill font which is common and recognised.

I've tried to make sure that the layouts im using are readable, by using correct lighting i will hopefully ensure that the viewer can read it fluently.