This one is more image based. I think it would get tedious if all my idents were simply type driven, hopefully the audio and images will drive this idea and convey it to the audience. As before it will show the camera moving closer to the figure until distracted. Unlike before where we heard the bottle smash i want the type to come into play at this point showing us the details of what the ident is advertising. Then the image of the figure directly in front of the camera will appear. Im hoping this will work better then my first attempt at this idea.