So here's my first idea and story boarding for that idea. Basically the idea is there's a zombie stood still at the end of the road, unsure of what its doing the camera moves towards it. The camera is our eyes, drawing us into the ident. There will be some eerie music playing in the background as we approach the zombie. Then a bottle will smash to the left so the camera shifts to the left to see what it is, when the camera turns back the zombie will be directly in front of the viewer. Then some type will appear detailing the zombie season.







Above are a few little testers, just playing with movement, space and lighting. These kinds of effects are what i'll be mainly using for my idents, slow moving, tense, and clever lighting. Lots of effects and action arent necessary for this genre, it would be out of place and i wont be looking at it. From the trailers ive watched for this genre and horror as a whole, suspense is key, not action.