Heres a couple of little test pieces, just looking at movement in aftereffects, slight slow movements giving time to read the type and show some awareness of spacial area. This is how i want my text to be moving in my idents. Making sure we having time to read the text and giving some thought into space.

Above is a quick storyboard of how id like type to be moving in my idents, these slow movments playing with light giving the viewer time to read it.