I rather like the above, its nice to do something different, not something digital. It has a playful feel to it because of its hand crafted style however this isnt a feeling i want within my work. I could trace the photos and use the outlines as my type but i wouldn't feel in control enough of the lines and the shapes which i want to create. The type above doesnt have the same sharpness that the type below has either. Its a nice idea but it would need working on and really this project isnt a hand crafted one, it doesnt seem to fit in with the genre or tone of voice.

As i previously mentioned on some posters on my design context blog rather then using an existing font like broken 74 thats rough and grainy i think i'll work with arial which film 4 uses on its website. Hopefully to help show that my idents are for film 4 without having to say it because people will recognise the font. Ive started to play with effects i could make on the font and logo to give a more rusty feel, hopefully fitting into my tone of voice better.

The above 3 images show my storyboards which i used in my crit. Im happy with how the images are looking but the type looks simply rubbish. Ive not partically thought out the layout of the type, simply placed it anywhere in the frame. I havent addressed how the type will come onto the screen and leave the screen. I also dont think the type suits the tone of voice enough. It doesnt fit with film 4 which in the end is what im trying to advertise. I need to readdress this drastically .

Below is the rationale i wrote up before my crit.

Brief

Produce 5, ten second idents that promote a zombie horror season which will be showing this Halloween.

Subject and Rationale

I intend for my idents to create suspense. Using subtle lighting and clever use of audio I want to hopefully draw viewers in and want them wanting more.

I think the best horrors are those that don’t show the villain therefore I wont show what the zombies look like, which will hopefully make the viewer want to watch the zombie season.

The audio will play a huge part, since we can’t use video footage I’ll be using a lot of photography which will hopefully look visually good drawing the viewer in.

My target audience is fairly broad, teenagers up to 40. These are the main age ranging audience for zombie movies therefore its them Im targeting.

Design Direction

The typefaces im wanting to work want to have a grainy look to them. Definitely san serif, probably exaggerated in weight. Typefaces such as broken74.

I really like how sin city is dark and sinister simply by using greyscale images. There’s a lot of contrast between black and white in the film which is something I want to play with in my idents. Hopefully creating a more sinister effect.

My idents aren’t happy or fun, its not pixar etc so it only seems right that I use photography for the ‘real thing’. Rather then vector based drawings or any type of drawings I think it would just seem too cartoony.